Word: tattilo
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Dates: during 1970-1979
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...posed a direct threat to Playmen (circ. 400,000), a home-grown imitation that has surpassed its American model in spice, if not in style, and has won a profitable niche for itself (TIME, Jan. 18, 1971). While Rome took in Hefner's prepublication ballyhoo, Playmen Editor Adelina Tattilo, 40, a stunning mother of three, behaved like a card shark with the winning...
According to Tattilo, the shots were taken from a motorboat during the summer of 1971 by "five or six photographers, some Italians, some Greek." Although she refused to identify them further, the word in Athens is that a well-known Greek veteran of past photographic raids on Skorpios was a participant. It has been rumored that ten photographers worked 15 months on and under the waters off Skorpios and that one of them almost drowned. Another report claimed that the pictures were taken with a remote-control movie camera hidden on the island...
...Signora Tattilo bought the pictures from Milan Photographic Agent Settimio Garritano (for, she claims, "more than $34,000 and less than $51,000") and saved them for the rainy day of Playboy's Italian appearance. Others put the price far higher and far lower. The Italian newsmagazine Panorama purchased two black-and-white reproductions for an undisclosed sum. Exclusive rights to the portfolio were being hawked in other European countries and the U.S. for fees reportedly as high as $62,000. By week's end, the sole confirmed taker was Paris' France Dimanche, which says that...
...financial wheeling and dealing does not quite obscure the stark invasion of Jackie's privacy. Editor Tattilo is unrepentant. "After all," she said last week, "Jackie knew that photographers have shot at that particular location more than once. If she didn't want to be photographed, she should not have exhibited herself." Others, more concerned with taste and privacy, might echo Turin's La Stampa, owned by Fiat Chief Gianni Agnelli, a longtime friend of Jackie's: "Italy would have done better not to publish those pictures...
...Playmen obstructing the liberation of women, as some American critics have claimed of Playboy? Says Tattilo: "It is possible that Mr. Hefner considers the women in his magazine 'objects' instead of individuals. This is certainly not my way. In our concept of eroticism, the woman is the 'subject' as much as the man. I think that the American woman should first think of liberating herself from herself, from her own myth that threatens to crush the American male. I am surprised that in America there is no men's liberation movement...