Word: tattilo
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Dates: during 1971-1971
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...last year or so, Playmen has taken on a style and candor of its own. Playmen's nudes are women, not girls, and rather normal women at that. Reflecting European tastes, Playmen does not display the mammary obsession that Playboy profitably discerns in Americans. Says Publisher Tattilo: "The U.S. is a matriarchy. I think this is the reason for the American male preference for women with exaggerated, voluminous bosoms, true wet nurses with a reassuring maternal aspect." The women she chooses for Playmen are slimmer, cooler, more urbane and more mature than Hefner's coed cuties. Hefner...
Topless B.B. Signora Tattilo, who has the sleek, confident demeanor of a successful public relations woman, was once a successful public relations woman. In 1965 she and her husband, now separated, broke into publishing with a weekly for children called Big. A year later they started Men, a vulgar weekly collection on newsprint of photographs of nude women often purchased from Scandinavia-or provided by the agents of Italian starlets. Playmen was started in 1967, and looked enough like Playboy, which was then banned in Italy, to attract buyers. Except for the European style of its nudes and a blessed...
...some Italian cities being ordered to seize the magazine. Each month there is a race between the readers and the cops. Playmen rarely lasts more than 48 hours on the newsstands; in that time, it is either sold or seized. The readers are usually quicker than the police. Signora Tattilo says that Playmen cost $640,000 to launch and estimates that it is now worth...
Publisher Tattilo makes the decisions at Playmen, including cover-girl choices and such gambles with the law as publishing sneaked paparazzi pictures of Brigitte Bardot toplessly sunbathing. Unlike Hefner, Tattilo does not give sexual advice to readers who write in, but she says: "Playmen was started to fill a gap in the Italian press. I hope Playmen will contribute to changing, in an intelligent way, certain archaic attitudes toward love and sex among Italian men and women...
...Playmen obstructing the liberation of women, as some American critics have claimed of Playboy? Says Tattilo: "It is possible that Mr. Hefner considers the women in his magazine 'objects' instead of individuals. This is certainly not my way. In our concept of eroticism, the woman is the 'subject' as much as the man. I think that the American woman should first think of liberating herself from herself, from her own myth that threatens to crush the American male. I am surprised that in America there is no men's liberation movement...