Word: tattooings
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...Snickers: "Hungry? Why Wait?" In a series of situations in which waiting is the game, Snickers uses sweet humor to sell its nougat-filled chocolate bars. Hopefuls waiting to see St. Peter pass the time with a Snickers, as does a traded football player whose old tattoo must be painfully removed. The quirky spots take a bite out of boredom...
...take some chances," Drudge admits. But he boasts that his items are "80% accurate"--counting his (correct) prediction of Bob Dole's running mate and his (apparently inaccurate) report that Paula Jones saw a bald-eagle tattoo in Bill Clinton's crotch area. His brand of fast-and-loose journalism seems to work online, where getting it first often means more than getting it right. And why not? It's a fast-food medium, and increasingly savvy users are learning (thank you, Pierre Salinger) to take a fistful of salt with every byte...
...Smith. The hit TV show X-Files weaves in layered story lines and leaves questions unresolved. In MTV News Unfiltered, viewers call in story ideas and the network sends out video cameras for them to record their own segments. On last month's show, South Carolina's underground tattoo artists told of their efforts to legalize the practice of body art, and a 16-year-old Oregonian recounted her hard life as a single mother. "Generation X actively pursues the deflation of the ideal," says Karen Ritchie in her book, Marketing to Generation X. "No icon and certainly no commercial...
...procrastinated, so I had to write it in a week." He is developing a TV series. His next film, Dogma--a satire in which God is a woman, Jesus is black and drug dealers return as prophets--begins shooting in the fall. No wonder he has a tattoo of the Mad Hatter emblazoned on his biceps...
...Michael Hertig. When FBI agents located Bunting in Fort Riley, Kansas, they found he fit the description of John Doe No. 2. According to the brief, when he rented the truck he was wearing a Carolina Panthers hat with a blue-and-white pattern, and he even has a tattoo on his left...