Word: tauber
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Offensive Line: Joe Madden, George Pyne, David Tauber, Jim Anderson and Dave Pearson are the big guys up front for the Bruins. The Brown offense has scored 14 points in its last three games. This group must share some of the responsiblity for that poor production...
Kathryn Orndorff-Tauber Harrison City...
...more sales bang for the marketing buck. Experts say it now costs $30 million or more in advertising and marketing to launch a new brand nationwide, and just one item in ten survives. By presenting buyers with a familiar name, companies generally increase the chances of success. Says Edward Tauber, a University of Southern California marketing professor: "It's a method for a company to enter a new business through the lever age of its most valuable asset-the consumer awareness, good will and impressions conveyed by its brand name." Deere & Co., the farm machinery manufacturer, did not hide...
...Moser-Pröll," says former U.S. Ski Team Director Hank Tauber, "is the toughest woman athlete I have ever met." She is a calm, concentrated woman with fiercely appraising ice-blue eyes who carries a solidly efficient 147 lbs. on a 5-ft. 7-in. frame. At the downtown Lake Placid house rented for the women's team by the Austrian Ski Federation, all talk about gold medals was banned. Moser-Pröll spent the evening before the women's downhill crocheting a red tablecloth-possibly something for the Café Annemarie that she runs with...
...poles. The Swede has achieved further refinements, reducing the slashes to mere flickers of shifting body weight. He owes much of his letter-perfect form to exceptional physical gifts. "He has tremendous balance, great agility, a good eye and fantastic concentration," says former U.S. Alpine Team Director Hank Tauber. "He has what makes great champions: he can do it over and over again...