Word: tauchnitz
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Dates: during 1930-1939
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Next printing of Pocket Books was 25,000 copies of each title. With these in his pack, Prospector de Graff will plunge boldly into the great U. S. literary desert. Behind him he leaves a big question mark: Can he equal the success of Penguin Books and Tauchnitz Editions in Europe (combined sales of 25,000,000 a year...
...copies, put the fledgling firm on its financial feet. Once established, Publisher Gollancz astounded his competitors with the vigor of his advertising, revolutionized England's literary publicity with boldfaced, importunate copy. No slouch on the mechanical side of the business, Publisher Gollancz took a lesson from German Tauchnitz, standardized the binding and typography of his product. Since the world fell on troubled times, he has had the wit to add to his large general list a lively line of pink political writings which have made his firm the semi-official organ of Britain's intellectual Left. Although Publisher...
...camp paper, English-American Notes, which was supported exclusively by British and American war prisoners. This newspaper, of which complete files are extant, contained no war propaganda. The only items in it that could be called propaganda, in a stretched sense of that word, were its paid advertisements of Tauchnitz books, sporting articles, wearing apparel, souvenirs and the like. Of such paid advertisements (the proceeds from which went to my publisher, a neutral Switzer) there were all too few, alas, for the counting room...