Word: taunus
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Dates: during 1960-1969
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...Volkswagen price and power level, have a mere 3.2% share of the domestic market and 6.4% of German exports. In the first seven months of 1967, NSU car sales dropped 27% from the same period last year. Volkswagen too was feeling the pinch: in July both Opel (G.M.) and Taunus (Ford) outsold the Beetle in Germany. That NSU has survived the crush of the giants at all is a triumph. Its sales grew from $10 million in 1958 to $120 million last year, and almost all profits were poured back into the company. Now, says Von Heydekampf...
While such giants as Volkswagen, Opel (G.M.) and Taunus (Ford) have cut back production to meet declining demand, BMW in Munich has been turning out its cars at full two-shift capacity. In the first five months of 1967, overall German car sales dropped 18%. At the same time, BMW increased its own turnover by precisely the same percentage, expects to reach the $250 million mark in total sales this year...
...rhododendrons. High performance and prices typified the new models. Italy's Fiat presented its $5,859 Dino, boasting a Ferrari-designed engine, while O.S.I, of Turin produced the silvery Scarabeo. From France came the Matra 530, a Le Mans-styled model with a sloping tail, a Ford Taunus engine and a built-in roll-bar. Japan's Toyota came West with a 2,000 GT roadster labeled "James Bond." To be sure, Detroit-styled iron was there, but the square lines of Germany's new Opel Commodore seemed oddly more American than the nifty Mustangs and Cougars...
...fastback sedan, G.M.'s and Ford's German subsidiaries were challenging the beetle at its own game. Sales of G.M.'s small, $1,360 Opel Kadett soared 28% last year, after a 6% drop in 1965. Ford last September successfully reintroduced its $1,322 Taunus 15M, a model it had dropped in 1959. When his 1200 gets into full production, Volkswagen's Nordhoff plans to skip the rich U.S. market, which accounts for 25% of VW's sales, export it only to other countries "where the money does not roll as freely as before...
...blade, Colgate toothpaste, and hair lotion that comes in a bottle made by an Owens-Illinois subsidiary. After he downs his Maxwell instant coffee with Libby condensed milk, his wife, trim in her Lycra stretch bra, kisses him goodbye, leaving only a trace of Revlon lipstick. In his Ford Taunus, or G.M. Opel, fueled with Esso gasoline, he drives to an office equipped with Remington typewriters, ITT telex machines and IBM computers. While his wife runs a Hoover vacuum cleaner, a Singer sewing machine and a Sunbeam iron, he confers with his American advertising agency and stops at a branch...