Word: taunuses
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High Riding. Ford's recent sales spurt is largely the result of a $40 million remodeling job last fall on its medium-price Taunus models (price: $1,689 to $2,330), which were handsomely restyled, given more powerful engines and equipped with front-wheel disk brakes...
...model change has actually pushed Ford ahead of Opel and VW in medium-priced sales. Ford's low-priced Taunus ($1,417 for a four-door sedan), virtually unchanged since its introduction in 1962, is behind both the small Opel and VW's familiar beetle in sales, but it still accounts for 35% of Ford's German production...
...keep Taunus sales rising, Ford has poured $450 million into its German subsidiary since 1948, has increased its daily production capacity to 2,050 cars, nearly six times as great as in 1956. Although it opened a huge, 700-car-a-day Taunus plant only last year in Genk, Belgium, Ford is already trying to increase its production there and has sent agents crisscrossing Europe seeking a site for still another Taunus assembly plant...
...later became a U.S. citizen, was hired by Ford as a financial analyst in 1950. In 1957, he was sent to Cologne as top financial executive for Ford's German subsidiary, soon became Chairman John Andrews' key aide. The two presided over a steady rise in both Taunus production (from 67,254 vehicles in 1957 to 395,498 last year) and market share...
...allay German fears of excessive foreign control, Layton has continued Ford's policy of keeping American influence at "low visibility." Of the 35,500 Ford Taunus employees, only 23 are Americans. To reassure his engineers that he can see beyond his accountant's ledger, Layton picks a new Taunus every night from the Cologne assembly plant, drives it to his suburban home, returns it the next morning with a meticulous check list of complaints and suggestions. Layton's optimism about autos is equal to Detroit's. "The European car market...