Word: taunuses
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...while pursuing Volkswagen it will have to keep a sharp eye on the rearview mirror. Reason: Ford's German subsidiary is coming up fast from the rear. Fortified by new and attractive models, heavy investment and good management, Ford has captured 19.6% of the German market with its Taunus cars, pulling to within honking distance of Opel and bringing the two U.S.-owned companies closer to domination of Germany's auto market. Last week Ford announced that its passenger-car sales in Germany through April were 43% higher than...
...reshaped by a significant switch: in size and tempo, Europe's auto market is following the American way. Not only are Europeans buying more cars, but they are moving up to larger, costlier, more powerful models. Says John Andrews, Detroit-trained president of West Germany's Ford Taunus: "A few years ago, Europeans were primarily interested in basic transportation. Now they want styling, roominess, convenience and power...
...quarters-up 39% to 228,000 cars. The rise was led by its new Kadett model, which is 6 in. shorter than the standard VW but roomier inside, and sells in Germany for $1,269 v. $1,245 for the VW. Ford's best seller is its new Taunus 12M, which is 7 in. longer than the Volkswagen and costlier ($1,370). Its success has lifted Ford's German sales by 23%, to 157,000 cars in 1963's first three quarters...
...Opel Kadett was rated highest among all small cars by Germany's controversial consumer magazine DM, which placed the VW second and called it "old-fashioned," estimating that it offered less comfort, visibility and speed than the Kadett. (The Ford Taunus 12M was rated lower because the testers faulted its road-holding.) Confident Volkswagen says that it could have sold more cars if it had only had enough manpower and plants-a shortage that the company is remedying by building one new plant and expanding two others. With a limited supply of cars, Volkswagen is concentrating mostly on sales...
...Ford of West Germany's Taunus 12M is the Teutonic version of the Cardinal, the small car which Ford originally intended to produce in the U.S. as well. The 12M has a V-4 engine that drives the front wheels. Price: $1,500. > Ford of Britain's Cortina, the conservative British version of the Cardinal, has conventional rear-wheel drive, a top speed of 77 m.p.h., and costs $1,600. >West Germany's Opel Kadett, General Motor's newest European entry, features a roomy interior and trunk, is practically indistinguishable from the R-8 or Giulia...