Word: taurus
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Dates: during 1980-1989
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...billion is expected to top GM's for the first time since 1924, probably by a margin of $350 million or so. "Ford is the shining star of the automobile industry now," says Jack Kirnan, an expert on the field for the Kidder, Peabody investment firm. The popular Ford Taurus and Mercury Sable have emerged as the pace cars of U.S. automotive design, thanks to their distinctive curves. On the financial side, Ford has slashed its excess automaking capacity and boosted worker productivity...
...most visible legacy of Ford's hard times is its aerodynamic Taurus and Sable autos. At the turn of the decade, Ford's cars, like the boxy Fairmont, were literally so square that the company decided it would have to do more than just try to catch up with the European styles that most automakers were copying. Ford chose to jump way ahead, taking the risk that it might come up with another Edsel. Instead, Ford's roundish, so-called jelly- bean designs have enticed car buyers who had abandoned domestic makes for more voguish foreign nameplates. First came...
...biggest uncertainty about Ford is what the encore to the Taurus and Sable breakthrough will be. While those cars were conceived during Ford's risk-taking days, the profitable company could conceivably lose its daring touch. The pressure will increase as Ford's aerodynamic styling becomes more widely copied and thus less distinctive. Before long, Ford will have to come up with a suitably dramatic successor to the Tempo and Topaz, which have already started to look a bit stale in comparison with their sleeker cousins, the Taurus and Sable...
...thought someone had painted it, but as she drew closer the figure disappeared. "My hands come off the wheel," she recalls. "I just crossed my arms over my heart, and I said, 'Oh, my Lord, my God.' " It was a lucky thing she had just bought a new Ford Taurus, she thinks now, because its alignment held her on the road those treacherous few seconds it took to compose herself. This was on a Wednesday night, at 10:15. Rita had been out installing drapes; she has her own concern. She went on home to Fostoria, one of those clean...
...Motors, Ford and Chrysler -- clearly feel the competition. So far this year, the companies have sold a total of 4.9 million autos, a 3% decline from 1985. In the past few weeks Ford has engineered a sharp sales upturn, thanks partly to the sudden popularity of its futuristically styled Taurus and Sable vehicles. But GM has a troublesome surplus of more than 1 million unsold 1986-model cars and trucks. In a bid to shrink its swollen inventory, GM late last week postponed the roll-out of its 1987 models, from Sept. 25 to Oct. 9, and announced some dramatic...