Word: tauruses
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Dates: during 1990-1999
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...retirement. In this climate, it is easy to find people like the Jorjorians in affluent Wilmette, Ill., who are raising two children and finding it tough to get by on their $170,000 joint income. Their life-style is comfortable but hardly extravagant. They drive a '93 Ford Taurus and a '91 minivan. Vacations are almost always limited to visits with relatives in Michigan. "I earn more in a month than my dad did in a year," says Greg, 52, managing director for a chemical-sales company. "But I feel my life is more difficult," he says, sounding as baffled...
...TAURUS: Try squash. You've been at Harvard for a while, and it has never made any sense, but there comes a time in the life of every young person when he or she just gets it. It's a conceptual thing. It's intuition. And it's your time to start playing, baby...
...going to write a 350-page book on redesigning an American car, it might as well be the 1996 Ford Taurus...
...almost a decade, since the first Taurus was introduced in the mid 1980's, it had been a resounding success. The company had been in sour economic shape, but the car soon became the best-selling automobile in America, a ubiquitous vehicle in suburban driveways across the country. But compared to the European smooth-curved cars flooding the market, the old Taurus was beginning to look boxy. Tampering with it was ultimately necessary, but also immensely dangerous: as Mary Walton writes in Car, it was "like reformulating Coca-Cola...
Unfortunately, the most interesting sections of the book--when Walton moves away from the minute intricacies of constructing the Taurus and focuses on the larger issues surrounding car building in America--are all too rare. Walton explains, in an enlightening digression, that the design of the "'96 Ford Taurus was unique in that the company set out to make a car in the Japanese mold--they aimed to spend more money and less time, and to create something which could rival the smooth precision of a Toyota-built automobile. In short, their mission statement was 'Beat Camry."' In another chapter...