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Word: tauruses (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...utility vehicles that are collectively known as light trucks. Their popularity has been especially good news for Detroit because Japan has few entries in the field. According to Autofacts, light trucks accounted for an astonishing 80% of all vehicle sales growth in the U.S. this year. Even Ford's Taurus, the No. 1 selling car in the U.S., has found itself trailing the Ford F-series and the Chevrolet C/K pickup trucks. Not to be outdone, Chrysler plans to roll out a stand-out-in-a-crowd version of its popular Dodge Ram this fall. Designed to resemble a scaled...

Author: /time Magazine | Title: Motown Turns a Corner | 7/26/1993 | See Source »

Dean of the College Archie C. Epps III, a Taurus, is aware of his sign and says some of its characteristics, perhaps coincidentally, are true...

Author: By Anna D. Wilde, | Title: THE TRUTH IS IN THE STARS | 4/10/1993 | See Source »

...first time since 1988, the nation's best-selling car did not bear a Japanese nameplate. The winner for 1992: the Ford Taurus, which ended the Honda Accord's three-year reign as top seller in the U.S. After a frantic last-minute sales blitz, which included generous rebates and below-cost offers to dealers, Ford won the crown by shipping 409,751 Tauruses. Despite a lackluster year for car sales in general, Ford executives had much to celebrate: the company's share of the new-car market pushed above 20%, as GM's and Chrysler's shrank...

Author: /time Magazine | Title: Taurus Triumphant | 1/18/1993 | See Source »

Sometimes big companies need full-scale crises to force changes in their old habits. Ford came back from near bankruptcy in the 1980s by cutting costs and creating teams of workers and managers to design and build new cars. Such teamwork produced the Ford Taurus, which now vies with the Honda Accord for the title of best-selling...

Author: /time Magazine | Title: Are America's Corporate Giants a Dying Breed? | 12/28/1992 | See Source »

...style of management that has characterized the company since Alfred Sloan to a more collegial style in which everyone from the shop floor to the executive suite participates in decision making. That is no longer a revolutionary idea among GM's rivals or industry at large. Ford developed its Taurus using nearly autonomous teams of workers, and Chrysler last year opened a mammoth $1 billion technical center that will bring together 6,000 technicians, designers and engineers to work on joint car projects. Perhaps not surprisingly, Ford and Chrysler have recently reclaimed market share from Japanese automakers, while GM keeps...

Author: /time Magazine | Title: What Went Wrong? Everything at Once. | 11/9/1992 | See Source »

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