Word: tauruses
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Dates: during 1990-1999
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Fickle buying habits have left executives scratching their heads. "There is this very erratic pattern," notes Harold Poling, chairman of Ford, whose restyled Ford Taurus and Mercury Sable models have been slow to roll off new- car lots. "Dealers will have a positive week, then one when nothing happens. It looks like a long, drawn-out and weak time ahead...
Ford, the Big Three's most profitable member in the late 1980s, has adopted a calm, steady-as-you-go approach to regaining momentum. Ford plans to roll out two new vans and a modestly restyled Taurus over the next 12 months. Meanwhile, the company intends to slash North American salary costs 20% by the end of 1993. "Our strategy," says financial vice president David McCammon, "is to keep improving quality, to keep improving productivity and to keep our costs as low as possible...