Word: tauruses
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...Chrysler Concorde, Dodge Intrepid and Eagle Vision ($16,000 to $22,000). The cars feature an innovative "cab- forward" design to allow more passenger room and window area. Highly praised by auto experts, the new cars are expected to be worthy rivals to such popular models as the Ford Taurus, Honda Accord and Toyota Camry. All told, "Chrysler is the hottest company in the car business," declares David E. Davis Jr., editor of Automobile magazine...
...While GM may continue to de-emphasize the Oldsmobile nameplate, the company has no plans to shut down the division entirely, contrary to rumors that it might do so. In its new guise, Olds plans to concentrate on midsize cars to compete with the likes of the Ford Taurus and Toyota Camry, giving up most of the big- car market to Buick and Cadillac...
...reporting period, these profits -- the first since the recession began in 1990 -- came less from new product than from continuing cost-cutting programs and reductions in rebates and discounted fleet sales. Even so, there were encouraging signs that both companies might extend their winning streak. Ford's conservatively restyled Taurus has come up a winner in the high-volume midsize-sedan market and is steadily gaining on Honda's Accord as the nation's best-selling car. Chrysler has nothing but new products to come, including its own line of sleek midsize LH sedans to be introduced this fall...
Under now retired chairman Donald Petersen, Ford became the hot U.S. automaker of the 1980s. In A Better Idea (Houghton Mifflin; 270 pages; $24.95), Petersen says much of the secret lay in enlisting teams of workers to improve the quality of Ford cars. Teams created the Taurus, and are now developing an all new Mustang, due by the end of 1993. In flat but serviceable prose, Petersen outlines the steps Ford took to set up and use its teams. "The whole employee involvement process," he declares, "springs from asking all your workers the simple question, 'What do you think...
Fickle buying habits have left executives scratching their heads. "There is this very erratic pattern," notes Harold Poling, chairman of Ford, whose restyled Ford Taurus and Mercury Sable models have been slow to roll off new- car lots. "Dealers will have a positive week, then one when nothing happens. It looks like a long, drawn-out and weak time ahead...