Word: tauruses
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...Fran Trowbridge, 72, a retiree, the answer was easy. Two Flexcars are stationed in the garage of a Seattle high-rise next to hers. A month after joining Flexcar, she sold her Ford Taurus. Insurance had cost her more than she pays for 10 hours of monthly car-share fees, which is all she needs to shop and visit friends. "And I sure don't miss the maintenance and lubing part," she says. Similarly, for the Steelquists--a two-job, two-kid, two-car family--price was a motive. "We wanted to dial back on expenses and also reduce...
...billion to $15 billion development effort to reclaim American buyers. Eye candy like the redesigned Ford Mustang and a trimmer, more powerful Chevrolet Corvette are sure to draw some of the biggest crowds at this week's North American International Auto Show in Detroit. Everything from the dated Ford Taurus to Chevy's entry-level Cavalier has been either retooled or replaced altogether. Even boring old wagons are enjoying a renaissance, with better styling and handling, and creature comforts like reclining rear seats. "For the first time in three or four years, there's a good feeling that a turnaround...
...March 2002, Wilson paid the utility 33¢ a heating unit for the family's two-bedroom home. By March of this year, the price had shot up to 86¢, an increase of 161%. If the price of new cars had risen at the same pace, a midrange Ford Taurus would sell for $54,000 today. Says Wilson: "I never turn my heat up past 68. I didn't want to turn my ceiling fan on." (NIPSCO also furnishes her electricity.) "How can other people on fixed incomes...
...want to solve one of the central mysteries of today's auto business, consider this tale of two cars: the Ford Taurus, built at plants in Atlanta and Chicago, and the Nissan Altima, made in Smyrna, Tenn. Neither vehicle is fancy; they're mainstream sedans for buyers on a budget. Both sell well. But when you talk about profit, the Taurus wobbles off the road. Ford must entice Taurus buyers with rebate offers and financing deals that slice 13%, or roughly $3,000, off the sticker price. After allowing for dealer profits, that leaves a negative return for Ford...
...William Clay Ford Jr., the founder's great-grandson, is focused on cutting new-vehicle development time from the current three years (a full year longer than industry leader Toyota) and increasing parts-and-platform sharing. Ford's new Futura sedan, due in 2005 to replace the outgoing Taurus, will use a Mazda platform that Ford plans to leverage across 10 cars and crossover vehicles in its global lineup, including its Ford, Lincoln and Mercury brands. (Ford owns a controlling stake in Mazda.) But the core of Ford's global "product-led revival"--65 new models in the next five...