Word: taxcutting
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...software makers - mainly Intuit, which commands 85% of the market, and H&R Block, which holds most of the rest with its TaxCut suite, according to market-tracker NPD Group - certainly bring in a tidy profit. But many of their customers are perpetual do-it-yourselfers like myself, people who have left behind paper and pencil, not a professional tax preparer. I like to think that I'm a numbers person and would do my own taxes no matter what. But the truth of the matter is, I have a relatively simple tax situation, one of the few advantages...
...established players has been to offer services more akin to those of a professional preparer. People who sign up for Intuit's TurboTax Professional Pro supply tax data over the Internet and then have a phone conversation with a preparer, who ultimately does the filing. H&R Block's TaxCut Tango and Signature online products also have live tax advisers just a phone call or e-mail away. And so even the brands dedicated to the do-it-yourselfer have acknowledged that lots of people want a little hand-holding on the way to getting their refund...
...better position to address the increasing number of consumers who view computers as an entertainment purchase. Walk down the aisle of your local Best Buy, and you will see that desktop screens are as likely to display Sid Meier's Civilization as H&R Block's TaxCut. "It's not just a PC anymore. I'm connecting this box to the rest of my life," says Michael Vitelli, senior vice president of consumer electronics. "Dell made its money when the computer was a static box. People want to see the art of the possible, and we can give them that...
...doing taxes in the digital age be as easy as buying a book online? This year it may be. Last week Intuit launched a service at www.webturbotax.com that lets users securely fill out and file all returns ($10-$20 each) on the Web without downloading any software. Kiplinger TaxCut, its main rival www.taxcut.com) just started offering free Web filing, but only for the 24 million taxpayers who qualify for the simple Form...
Just Mildly. Gordon denied the newspaper's summation of his testimony. The story was wrong-not wildly, just mildly. Much of the misunderstanding stemmed from the efforts of all sorts of Administration spokesmen to make the President's new taxcut, big-deficit program sound like the sexiest thing since Bardot started wearing clothes...