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...times more than the mere nickel it’s donating now. This is the policy of Keeper Springs, a water brand that Harvard sells all over campus. The company, founded by Robert F. Kennedy Jr., Chris Bartle, and John Hoving, donates all of its after-tax profits to the Waterkeeper Alliance, a nonprofit that works to preserve America’s waterways. But its reach is much more limited than Starbucks’ Ethos. Since Keeper Springs is only a wholesaler—not a distributor or retailer—the profits that it donates are close...

Author: By Nicholas F. B. smyth, | Title: An Ethos of Greed? | 9/16/2005 | See Source »

...Fiske did, after all, write the book on America's newfound obsession with affordable luxury--literally. He co-wrote Trading Up and coined that term to explain why you now pay $4 for a cup of Starbucks or $4,000 for a Viking range even though you are (your tax returns show) solidly middle class. "There's a pretty significant shift in the social paradigm," says Fiske, an unassuming man in frameless glasses. And he knows exactly how to cash...

Author: /time Magazine | Title: Making Bath Time Cool | 9/15/2005 | See Source »

...cant do that, either, if youre not directing resources towards the communities confronting the greatest threat, and instead youre directing them away towards pork, tax cuts, and occupations of choice foreign countries...

Author: NO WRITER ATTRIBUTED | Title: Flood This Time, Fire Next | 9/14/2005 | See Source »

...pick up on a previous conversation, as the smell of frying vegetable oil from a snack bar wafts by. A young mother, carrying a child, identifies as a Labour voter but she wants to be persuaded to change her vote this time. Key zeroes in on National's tax cuts and a reduction in the high effective marginal tax rates she faces as a part-time social services worker. Key finds common ground with her on the problems in the welfare sector. As well, Key knows that staying nuclear-free is of immense importance to women aged...

Author: /time Magazine | Title: A Victim Of Success | 9/12/2005 | See Source »

...ball carrier if he would only dare to come his side of the ruck. Perky, motor-mouthed Cullen hints at Key's hidden agenda to cut public services and reprise the scorched-earth policies of former financial warriors Roger Douglas and Ruth Richardson; he scoffs when Key claims his tax plan will stop the 600 Kiwis a week heading for "Aussie." Cullen pulls a stream of numbers out of his head to build a picture of stability, progress and the job ahead. Earlier in the day, Cullen outlines a difficult global outlook for the tiny nation, with no room...

Author: /time Magazine | Title: A Victim Of Success | 9/12/2005 | See Source »

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