Word: taxiing
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...still have any anxiety about safety, consider this: when we arrived from the airport in a Hyundai minitaxi bursting at the seams, one of our friends left his wallet, heavy with cash, in the back of the cab. He called around to taxi companies that night but despaired of ever seeing his billfold again, resigning himself to the tedium of canceled cards and replaced IDs. The next morning a honk sounded out front - the cabdriver had returned, sheepishly handing back the wallet with everything intact, apologizing profusely for not coming sooner. When asked by my astonished friend...
...Nelson, a marketing professor at the Rady School of Management at the University of California, San Diego; Tom Meyvis, a marketing professor at New York University's Stern School of Business; and Jeff Galak, an NYU doctoral student - asked subjects to watch an episode of the Emmy-winning sitcom Taxi. The episode, "Louie's Mother," originally aired in 1981 (trivia buffs: Julia DeVito, the real-life mother of Danny DeVito, who starred as cab dispatcher Louie De Palma on the show, played the episode's title role). The researchers chose Taxi because the subjects, 87 undergraduates from...
Half the subjects watched Taxi exactly as it aired in syndication back in 2005. The commercials included a mix of cheesy local New York City advertisements for places like the Jewelry Factory and the law office of Michael Brownstein, as well as network promos for shows like Geraldo, The Simpsons, and Inside Edition. The other half watched Taxi without any commercials. Those who watched the show with interruptions reported statistically significant higher levels of enjoyment...
...husband said I must not go, but I must," she told me. "'Baba,' I said, 'It is in God's hands.'" She was particularly nervous because her friends in Baghdad had told her they could not meet her at the airport. She would have to take a taxi or bus to a square nearby and meet them. There were only a handful of women on the plane, and Iman pointed to one in a headscarf seated ahead of us. "I asked this lady if she could show me how to do it," Iman told me, "but she said...
Cocaine Usage Study: Researchers seek healthy men ages 21-35 who have used cocaine occasionally for a two-visit research study. Subjects will be administered cocaine and either flutamide or premarin and undergo an MRI and blood sampling. $425 compensation upon completion. Taxi is provided. (617) 855-2883, (617) 855-3293. Responses are confidential...