Word: taylorism
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Although the effects of the recent recession on giving have weighed on the minds of development officers, the economy does not generally have a major impact on education donations, according to John Taylor, vice president for research and data services at the Council for Advancement and Support of Education, a Washington-based advocacy group that tracks higher education fundraising...
...Education in general and higher education in specific seems to be very resilient when it comes to fundraising campaigns,” Taylor says. “The economy doesn’t seem to have a substantial dampening effect...
...Taylor says it’s not unusual today to leave little time between successive campaigns, noting that the most likely kind of burnout is if donors are no longer interested in the priorities emphasized in the last campaign, preferring instead to spend their money on new initiatives...
...Taylor says that the outcome of the internal debate over the merits of a smaller, targeted campaign versus a broader cross-school campaign is unlikely to have major ramifications on its financial success...
...only real difference between the two is that one counts everything including the kitchen sink and the other only counts gifts that are made towards those three or four featured priorities,” Taylor says. “There’s no real negative either...