Word: taylorisms
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Dates: during 1920-1929
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...error on page 13. Pittsburgh is not the first city operating an aluminum street car. Cleveland had its first aluminum street car nearly two years ago. Come to Cleveland if you wish to see the best in street cars, and the car riders pay for them under the Taylor-Tom Johnson franchise...
Remedy. Quick, decisive action came from the Federal Reserve System, from C. Breed Taylor, deputy governor of the Federal Reserve Bank of Atlanta. Out of storm-clouded skies over Tampa dropped an airplane from Atlanta carrying one million dollars in cash. Nervous Tampa depositors, entering their banks, saw in tellers' cages great stacks of crisp, green, reassuring bills. Soon, by rail and motor, arrived an additional $4,000,000. "The banks," said Federal Reservist Taylor, "will have all the money they need...
...many years Founder C. A. Taylor and his Farm Life made money. Many a farm implement, fertilizer, chicken brood, hog litter was advertised in its pages. When circulation reached 750,000, Founder Taylor became even more ambitious. "We can have 1,000,000 circulation," said he. Highly-paid salesmen solicited subscriptions. Premiums were offered. A million circulation for Farm Life became a civic goal in Spencer. At last the goal was reached, passed. Farm Life had 1,115,000 subscribers listed...
...highly paid solicitors and premiums, Publisher Taylor discovered, bring circulation only-not "reader acceptance." And reader acceptance is what money-spending advertisers want. So Farm Life's advertising did not keep pace with its circulation...
...years ago, when $80,000 was owed to Mead Paper Co. of Dayton, Ohio, that company had to take over Farm Life. T. W. LeQuatte, onetime editor of very successful Successful Farming, was brought in, made publisher. Founder Taylor, septuagenarian, retired, soon was put in the hands of a guardian. But still advertisers could not forget Farm Life's mushroom-growth circulation. Last week Publisher LeQuatte announced that unless $25,000 were raised immediately, the subscription list would be sold and Farm Life would enter bankruptcy, or would be reorganized...