Word: tbs
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Dates: during 1930-1939
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...week; Emerson Radio & Phonograph Corp. scheduled its noisy commentator, Elliott Roosevelt himself, on Transcontinental. Dorothy Thompson was courted; Boake Carter and Father Coughlin were possibilities. There were no such headliners as Jack Benny, Charlie McCarthy or Kate Smith in sight, but Transcontinental had hope. At week's end, TBS had 65 stations signed up, mostly low-watt independents, a few from the upper crust...
Organization. Elliott Roosevelt himself holds no office in TBS, says he has none of his own money in it. TBS has thus far sold $350,000 worth of stock at $175 a share, most of it to Publisher Elzey Roberts of the St. Louis Star-Times, and his brother John; H. J. Brennen, owner of two Pittsburgh stations; David Baird of Manhattan. TBS's president is John T. Adams, onetime adman who prettified Lydia Pinkham's preparations for U. S. networks...
...First job of any new network is leasing point-to-point A. T. & T. circuits, which cost basically $8 a mile for a month of 16-hour radio days. A. T. & T. seldom has an oversupply of coast-to-coast circuits. Network men on the outside withheld judgment on TBS's prospects until they could find out: 1) whether TBS could get wire lines; 2) whether the business it had lined up would warrant an annual outlay of $800,000 to $1,000,000 for lines; 3) whether it could keep enough important stations in line to survive. Lacking...