Word: tchuruk
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...Tchuruk and other Alcatel managers weren't answering these kinds of questions last week. But it's no secret that Alcatel has long had a fixation on making a splash in America, from which it currently gets just 22% of its sales. Sure, it's a huge market for telecom equipment, but that's not all. Even after the recent downturn, the U.S. stock market remains a deep pool of capital. Alcatel has already tried raising its U.S. profile this year with an ad campaign featuring, to the disdain of civil rights groups, footage from Martin Luther King...
...Tchuruk, though, clearly has ambitions to be more than an also-ran. Brought into the company as chairman in 1995 with a reputation of something of a turnaround artist - based on his previous stints at France's Total in the early 1990s after returning CDF Chimie, a French chemicals company, to profit - the 64-year-old Tchuruk has aggressively remade Alcatel since his arrival. Inheriting an unwieldy conglomerate with operations in everything from atomic power to vineyards, Tchuruk stripped the company down and shifted its focus squarely on the telecom business. Among his moves was to go on a buying...
...Under Tchuruk's leadership Alcatel gained strength in such high-growth areas as digital-subscriber line technology, which is used for broadband Internet access - and where Alcatel has an estimated 50% share of the global market - and fiber-optic components...
...while Alcatel is clearly a more focused company than it was when Tchuruk arrived, questions remain about how well the company is positioned for the future. Analysts have raised questions about the fact that profit margins for its telecom activities remain below targets, and that Alcatel has failed to gain significant market share for its mobile handset and next generation wireless infrastructure business...
...merger would create, in terms of total revenues, one of the world's biggest telecommunications equipment makers, not a bad thing for Tchuruk to put on his résumé. For another, despite the pummeling it has take in the stock market, Lucent - which set a record for the biggest ipo in history when it was spun off from AT&T in 1996 - still retains some glossy assets, among them a huge U.S. sales force and customer base and the research capabilities of its highly regarded Bell Laboratories. (Although any deal involving a foreign takeover of that research facility...