Word: tcp
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Dates: during 1960-1969
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...knows, stick in the mind. And so do successful commercials, so much so that they keep coming back like a bad memory. Shell once got good mileage out of a spot in which a driverless car went rolling off to a Shell station to lap up some gas with TCP. So now Sinclair shows an auto deserting a pair of newlyweds to get a quick belt of KRC. A few years ago, Chevrolet displayed a car atop a spire-like butte in the Mojave Desert. Ah so, said the Toyota people, and right away they airlifted their sedan...
...attention of all these drivers, who pass hundreds of gas stations on their travels, the oil companies are pumping more money into advertising that stresses the individuality and merit of their product. Nearly every brand now touts an additive-TCP, Petrox, Tri-tane, Boron-and a variety of octanes to suit different cars. Sunoco, for example, offers eight different octanes for practically every make and type of car. While the additives do improve auto performance and reduce maintenance problems, Elaine Yarring-ton, American Oil's marketing development manager, admits: "They do not ultimately result in any significant difference between...