Word: teaism
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...billion a year in the U.S., owing in part to the burgeoning interest in finer teas. Classy restaurants are shedding cheap tea bags for menus of luxe loose-leaf varieties. Tea houses across the country, like San Francisco's Tea & Co., Boston's Tealuxe and Washington's Teaism, are packing in sippers. Even the high church of coffee, Starbucks, is prominently displaying this year's big acquisition: Tazo Teas. Ellen Lii, the owner of Ten Ren Tea in New York City's Chinatown, used to have an almost solely Asian clientele; now a third of her customers are non-Asians...
...black--requires a different steep time and water temperature. Real enthusiasts prefer loose tea strained through infusers, which makes for a stronger, finer brew. Still, there's no need to become Martha Stewart to make tea. "It's not about getting it right, but what you like," says Teaism owner Michelle Brown...
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