Word: teamgeist
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Dates: during 2006-2006
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...Retail price of the Adidas +Teamgeist soccer ball, the official ball used at this year's World Cup in Germany...
...Monthly wage for the employees who assemble the +Teamgeist in a Thailand factory...
...turf, the company is an official World Cup sponsor and will pay $350 million over the next eight years to extend that privilege to the 2010 and 2014 World Cups. Those billions of eyeballs will see only Adidas signage in the stadiums, and the company's black-and-gold Teamgeist (Team Spirit) match ball will be passed around the pitch. What kind of revenue can official sponsorship deliver? One example: the company says it has already sold 10 million World Cup balls, priced from $15 to $130, since December, and expects to ship an additional 5 million by year...
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