Word: teardown
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Dates: during 1970-1979
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...secret that all these companies routinely tear their competitors' products to pieces, not just verbally but physically. As soon as a new car or truck appears on the market, the other vehicle manufacturers regularly rush to buy one. Then they send it to a "teardown room," where the vehicle is put through a kind of disassembly line and torn into as many as 15,000 pieces that are hung on huge pegboards. Engineers study every part and piece to determine if it is somehow superior to their own company's product. They also analyze how much it would...
...focusing particular attention on how rivals go about reducing the weight of their cars in order to placate a public increasingly concerned by the cost of gas guzzlers in a fuel-short society. Since foreign-car makers generally tend to build smaller vehicles than the Americans do, the teardown experts are devoting special emphasis to ripping apart and examining every Toyota, Audi or Taunus that they can get their socket wrenches...