Word: teardowns
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...secret that all these companies routinely tear their competitors' products to pieces, not just verbally but physically. As soon as a new car or truck appears on the market, the other vehicle manufacturers regularly rush to buy one. Then they send it to a "teardown room," where the vehicle is put through a kind of disassembly line and torn into as many as 15,000 pieces that are hung on huge pegboards. Engineers study every part and piece to determine if it is somehow superior to their own company's product. They also analyze how much it would...