Word: teas
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Dates: during 1990-1999
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Most Valued Commodities --Gold --Slaves --Textiles --Tea --Timber...
...Though some people have great difficulty in grasping this, there's a very simple analogy which should appeal to everyone. If the scale on your grocer's weighing machine began at 1 instead of 0, would you be happy when he claimed he'd sold you 10 kg of tea?" Clarke is right. No one likes to be overcharged for tea...
Enthusiasts say part of the attraction is tea's Zen appeal and calming effect; others point to its communal nature. "I love tea's social aspect," says Helen Kim, 24, a Stanford graduate student who throws monthly tea parties. "It's fun to introduce people to different types and send them home with samples." Tea is a connoisseur's delight. Just as the grape produces a profusion of wines, the Camellia sinesis plant yields many variations dependent on region, temperature, time of year and part of the plant plucked. Indeed, a tasting--or cupping, in tea parlance--reveals a kaleidoscope...
With all these gourmet delights, tea drinkers are finally learning what it takes to make a decent cuppa. Gone are the days when it was O.K. to drop a bag in hot water and let it stew to a pulpy mess, creating an overbrewed, bitter cup. Each tea variation--green, oolong and black--requires a different steep time and water temperature. Real enthusiasts prefer loose tea strained through infusers, which makes for a stronger, finer brew. Still, there's no need to become Martha Stewart to make tea. "It's not about getting it right, but what you like," says...
...teacup runneth over, with purveyors only planning to offer more. Lipton is test-marketing fancy-tea kiosks to be rolled out in places like hotels, airports and corporate dining rooms. Saks Fifth Avenue has discontinued its coffee line but plans an expansion next year of its private-label loose-leaf teas. And then there's Madden, who carries around her own tea, which recently fell out of her portfolio during a business dinner in Las Vegas. "Can I try some?" her companion asked. By the end of the meal, the designer had both a new client and a new convert...