Word: teaser
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Dates: during 1940-1949
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...little teaser ads that spoke cryptically of "transmogrification," the news was broken gently to San Franciscans. After 40 years of looking more like the inside of an old Moulmein pagoda than a retail store, S. & G. Gump Co., the pride of Post Street, was Westernizing itself. On its temple-quiet second floor, the famed Treasure, Ivory, Porcelain and Lotus rooms, which had ranked with the Cliff House and Chinatown as S&iA Francisco tourist attractions, were ruthlessly torn out. Gump's was spending $150,000 to streamline one of the Occident's richest treasure houses of the Orient...
Cockroach Teaser. To check the theory Beck & Miles started with cockroaches, which wear their smellers conveniently on their antennae outside their bodies. They put oil of cloves vapor (attractive to cockroaches) behind a gas-tight window of material transparent to infrared. The cockroaches responded to it just about as strongly as if the barrier were not there. When a thin sheet of glass (opaque to infrared) was added to the barrier, the cockroaches showed no more interest in the window than when there was no oil of cloves behind...
...began as an insurance salesman's teaser. Its publisher, lean, lively Glenn Burrs, was once a saxophonist of small distinction from Dixon, Ill. In 1933 he began selling insurance on the side and talked his partner Albert Lipschultz into financing a small throwaway sheet of musical chitchat for their dance band clients. The venture was a net loss, and Lipschultz finally sold out to Burrs...
Drugged, married to a strip teaser, shot at and generally pushed around, Hope keeps half a step ahead of his pursuers. Cornered by a loony Civil War vet and his invisible partner, Cartwright, Hope gets the vet to shoot Cartwright, in a rather amusing sequence of events...
This sample teaser for Columbia Pictures' forthcoming comedy, The More The Merrier, was heard on 50 stations of the four major radio networks last week. CBS's Manhattan station WABC turned the silly gag down-to the extent of refusing to hitch the advertising plug to a newscast. Other CBS stations were willing, however, to mention McCrea's shower on variety and other light programs...