Word: teaser
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Dates: during 1960-1969
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...title was a teaser: "A New Face Without Surgery." Then, in six pages of text and startling pictures, Look magazine (circ. 6,700,000) described "Chemerasure," a new breakthrough in the beauty business. "The treatment." reported Look in its Aug. 29 issue, "is the latest advance in substituting a chemical for the surgeon's knife." The article was directed at "the thousands of women who spend millions of dollars each year hopefully trying to regain the facial appearance of their more youthful days." For $1,000 they could have a two-week stay at the Budkon Center in Westport...
...full-page ad in the competitive Trib to deliver "an urgent message about the Eichmann trial to every responsible person in the United States." The message: read all about the trial in the News. EICHMANN is INNOCENT, proclaimed New York's radio station WNEW in a full-page teaser ad in the New York Post and the Journal-American. Then, having hooked the reader, the ad continued in small print ". . . until proven guilty"-and announced that WNEW was sending Telford Taylor, chief prosecutor of the war crimes trials in Nürnberg, to watch the proof unfold...
...Loeb fire began high up on the red, outer curtain, centually burning five holes in the material, as well as the stage floor and the black velour teaser behind stage. The total damage has not yet been determined...
...countered with a charge of Adam-teasing. Complaining of the girls' gauzy saris, low-cut cholis (blouses) and flimsy salwar (trousers), a student cried: "There is always too much visible." Conceded a Lucknow University coed: "At times we also tease boys." And for sheer devilish ingenuity, few Eve-teasers could match the New Delhi girl who telephones males at random, starting conversations that are hard for many an innocent husband to explain. If a wife answers, this Adam-teaser hangs up with the shocked cry: "He never told me he was married...