Word: teaser
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...Introduced his famous "teaser and bio" feature as an announcer in Oakland, Calif., in 1962, after finding a magazine called Who's Who in Pop Music in a trash can and reading to his audience the facts inside...
...been the mantra of anti-tax Republicans for decades. But, so far, depriving the “beast”—big government—of revenue hasn’t led to starvation. The beast has had a credit card, a card with a seemingly perennial teaser rate and a credit limit it can more or less set itself. Republican politicians, who would have lost their power to vote tax cuts to their wealthy donors if they hadn’t been re-elected, have not wanted to be implicated in the demise of the source...
...Consider the teaser rate. More than a third of consumers pick one credit card over another based on which issuer has the lowest introductory interest rate. And yet people often do so in a way that leaves them with higher finance charges over time. In one study, University of Maryland economists Haiyan Shui and Lawrence Ausubel watched people pick a card with a teaser rate of 4.9% for six months over a card with a teaser rate of 7.9% for 12 months. That would make sense if the people then paid off their balances within six months. But many didn...
...Julia Roberts (Duplicity) George Clooney (Michael Clayton), all of whom have starred in conspiracy dramas written or co-written by Tony Gilroy. They and their films appeal to adults - in box-office terms, the all-unimportant 25-to-80 demographic. The theatrical release of their films is just the teaser campaign for the real release: when they're available on Netflix...
...cinematic adventure than filmmakers do now, when they took an X rating (as the NC-17 was called then) to insure that their visions reached the screen - and when a film existed only in the version that was shown in theaters. Today, the theatrical release is often just a teaser for the "unrated" DVD, like a hardcover book that implicitly promises a smuttier paperback. It's as if, back in the '50s, the hardcover edition of Lady Chatterley's Lover was censored, but the paperback had all the naughty bits. Wal-Mart won't sell NC-17 movies, but they...