Word: teaux
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...beauty of some things prevails even in an age of overexposure. Châteaux of the Loire (Vendome; 152 pages; $45) is a splendid case in point. Photographer Daniel Philippe has looked again at 19 of these fairyland fortresses, both from the sky and the ground, in snow and in bloom. There is formidable Chambord, which may have been planned by Leonardo da Vinci, and delicate Azay-le-Rideau, the creation of a banker who went too far when he mixed state money with his own. The aerial exposures suggest that some of the châteaux were designed for the eyes...
...case study in globalization's impact. The best place to see it is in Bordeaux, the biggest French fine-wine region and perhaps the most prestigious. The place is suddenly rife with division: between winemakers and the merchants who traditionally sold their vintages; the top-name châteaux that enjoy worldwide fame--and that are making money faster than you can say premier grand cru classé--and the 9,000 others, about 500 of whom are estimated to be in dire straits; traditionalists and reformers."We thought we were the king of carrots. We just didn't see the others...
...Emilion region and Château d'Yquem, the world-famous sweet white Sauternes. Back at Château Pontet-Canet, Tesseron sits down for dinner with his wife Isabelle and a decanter of his house 1996. In the Bordeaux hierarchy, Pontet-Canet isn't one of the very top châteaux, but it's still a name, thanks to an official classification dating to 1855, when the French got the jump on market segmentation. Wine merchants that year carved out the top wines, awarding Pontet-Canet 5th grand cru classé. With it came brand equity and pricing power that have lasted...
...advice from a person at a wine shop, according to a survey by Constellation Wines U.S. They appear to be less influenced by formal ratings. (Both genders, however, can be suckers for a nice label, according to the survey, though men are more drawn to images of châteaux, coats of arms and braiding, as opposed to the scenic and floral labels that attract women...
...wines as the best in the world but the French were rapidly losing market share to Australia and Italy. Why? The answer had less to do with anti-French sentiment than with France's wine-classification system, which Americans find too intimidating with its hard-to-decipher appellations, châteaux and mis en bouteille à la propriété. If the wines could be made more approachable, Joe concluded, Americans just might snap them...