Word: teche
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...brand management were a religion, Rita Clifton would be a deity. The wry 45-year-old Brit heads Interbrand, the firm that named Prozac, Viagra and the Mach3 razor. She has just joined the board of Dixons, a British tech retailer whose stable of brands includes its flagship online store and the magazine PC World. Information overload may make branding more important than ever. "People are going to edit out some of what they receive, just to stay sane," she says. "Branding is potentially a very good navigator." And that's great news for brand Clifton...
Across the aisle from the usual sugar-laden fare in 7-Eleven sits the latest confection to join the Atkins diet craze, a high-tech chocolate bar called Z-Carb. The Z is short for zero--as in "Zero Carbs, Zero Guilt, Zero Laxative Effect"--but we'll get to that last bit later. A Z-Carb is half the size of a Milky Way and twice as expensive and, if the history of dietary snack substitutes is any guide, ought to taste like a Post-it note, only blander. Not so. This is a no-sugar, no-carbohydrate treat...
Nonetheless, Kerry and others have begun to copy Dean's high-tech moves. Kerry has signed a contract with Meetup.com the commercial site Dean is using to arrange monthly meetings for supporters around the country. Kerry and Lieberman have also hired Convio Inc., which provides the software engine not only for the Dean campaign but also for the 1,100 Dean supporters who have set up their own websites to promote his candidacy...
...been chasing al-Qaeda for a year were quietly brought back home, given a few weeks' rest and then shipped out to Iraq. "They all basically picked up and moved," says a senior U.S. official. When the A-team members left, they took a lot of their high-tech equipment (and Arabic speakers) with them. And while they were replaced by fresh troops, many of the new units comprise reservists who, rather than specializing in countering Islamic threats, were trained for operations in Russian-and Spanish-speaking countries...
...name, but Gray is darker than that. He is, in fact, an exemplar of all that is awful about latter-day California politics. He is not incompetent, but he has governed without much creativity through a succession of crises--the rolling electricity blackouts of 2001 and the subsequent high-tech economic implosion. His greatest political skill seems to be an uncanny ability to raise money. He has used this cash to buy television ads, most of them quite vicious...