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...sings wisecracking lyrics about rivals at company gatherings in Round Rock, Texas. But don't be fooled. Rollins is also a polished management professional who runs the brutal day-to-day business of the world's No. 1 PC manufacturer. Thanks to Rollins, Dell has not only survived the tech downturn but also thrived, capturing 17% of the worldwide market in the first quarter, up from 14% in the same period last year. He doesn't have time to sit around and fiddle these days, what with Dell shipping 25% more units in the first quarter over the same period...

Author: /time Magazine | Title: Dell: KEVIN ROLLINS/Round Rock, Texas | 7/28/2003 | See Source »

...does Dell do it? Direct sales. Back in 1994, largely at the behest of Rollins, then a consultant at Bain & Co., Dell jettisoned sales through retailers. In 2001, when much of the tech world was still in denial, Rollins slashed 5,700 jobs while stepping into his current role as COO. "We saw the downturn coming," says Rollins. "Because of our direct-sales model, we were talking to suppliers and customers daily." Next step: Dell got aggressive on the supply chain, cutting inventory from seven days to three and building to order only. The company slashed prices at home, then...

Author: /time Magazine | Title: Dell: KEVIN ROLLINS/Round Rock, Texas | 7/28/2003 | See Source »

...keyword, and you're there. Google delivers more than 200 million results daily, thanks to its hyperaccurate algorithms. But there's no such thing as a free search; behind that text-only interface is a serious business edging toward what Wall Street hopes will be a new tech mega-IPO. Omid Kordestani, Google's senior vice president of worldwide sales and field operations, is fast turning the privately held company into a maniacally profitable outfit. His efforts have transformed the world's top search destination into online advertising's hottest property--scoring more than 100,000 advertisers in just...

Author: /time Magazine | Title: Google: OMID KORDESTANI/Mountain View, Calif. | 7/28/2003 | See Source »

...e.Biscom's FastWeb service, plus an additional 100,000 who access FastWeb's souped-up DSL service. While 145,000 fiber customers might not sound like a lot, it's four times the number of fiber users in the U.S. With Scaglia's drive, Italy trails only a few tech-fanatic outposts like Sweden and Japan in fiber to the home...

Author: /time Magazine | Title: E.Biscom: SILVIO SCAGLIA/Milan | 7/28/2003 | See Source »

Here's one way to beat the tech-slump blues: employ a suave secret agent, a teenage wizard and a handful of hobbits. That was the strategy of Larry Probst, CEO of video-games giant Electronic Arts, based in Redwood City, Calif. As each new generation of console hardware makes video games look more like movies, Probst wanted to snap up franchises with repeated success at the multiplex--like James Bond, Harry Potter and The Lord of the Rings--and put them to work in the virtual arena...

Author: /time Magazine | Title: Electronic Arts: LARRY PROBST/Redwood City, Calif. | 7/28/2003 | See Source »

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