Word: teche
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...player, but not yet Premiership level - at least not in telecoms. According to tech consultancy IDC, based in Framingham, Mass., $30 billion Alcatel ranks fourth, behind Cisco, Nortel and Lucent, in data-equipment sales to telecom service operators...
...tiny fraction of viewers ended up taking a trial spin - the campaign shows the promise of interactive advertising. Says Olivier Danan, Opel France's marketing director: "The potential is huge, once more people are connected and people are able to interact quickly with ads." The London office of tech consultancy Jupiter MMXI predicts that European remote-control purchases via interactive TV will jump from $639 million this year to $10 billion by 2005. Advertising is not only getting more interactive but moving from a scattershot approach to a more personalized focus, offering companies the opportunity to target customers...
Moreover, because broadcasters and advertisers hate how PVRs can fast-forward and rewind programs still being broadcast (thereby letting viewers skip the ads), they are trying to rein us in. According to London tech consultancy Datamonitor, the next-generation boxes will permit viewing to be monitored and allow broadcasters to either prevent viewers from fast forwarding ads or offer us rewards for agreeing to watch them...
...After a high-tech revamp, the Victorian-style former farmhouse is jam-packed with technology, including voice-activated light switches and computerised climate controls, that brings domestic living into the future...
...doing their best to put a good face on living in a wired home. But after spending a morning with this down-to-earth couple - Ashley, 28, is in sales and Raymond, 30, is a civil engineer - I've learned more about how average people might live in high-tech homes than I ever expected. Not surprisingly, perhaps, many of the home's most touted interactive features don't work as seamlessly as promised. And so, these time-pressed professionals take advantage of the modern conveniences that make their lives easier and totally ignore the gee-whiz gimmicks that...