Word: teche
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...TECH GLOSSARY...
...TREES? It's no coincidence that several prominent tech companies have named themselves for trees. The image of strength, shelter and growth helps temper the synthetic, volatile reality of computer chips and fiber optics, says David Placek, the head of Lexicon Branding, a corporate-naming agency in Sausalito, Calif. Of course, some trees weather storms better than others. Here is a guide to the tech jungle, with analysis by Placek...
CYPRESS SEMICONDUCTOR makes chips for mobile phones; telecom equipment; Internet hardware. "Cypress has the most high-tech sound with 'cy.' A tree known for its longevity...
...flesh management. The ideal virtual assignment is a long project with plenty of clear milestones. According to a WorldCom study released on March 14, technology companies are almost four times as likely as other companies to have a formal policy encouraging virtual management. That may be because tech companies are generally more willing to invest in the hardware and software that are needed to make long-distance supervision work. "Surprisingly, one of the biggest problems is that some people will not fork over the cash for the technology," says Mareen Duncan Fisher, a consultant based in Portland...
Helping push for the free-trade area are America's high-tech firms. "Five hundred million people live south of Texas, but only 100 million of them have phones in their homes, and only 17 million have personal computers," says Michael Maibach, a vice president at chipmaker Intel. One reason: tariffs on computer and telecom equipment range as high as 30% in some Latin American countries. Telephone regulations also keep Internet fees high. Phone companies like BellSouth and WorldCom are eager to expand in the Latin American market. Bell Canada International works in Mexico and four South American countries...