Word: teche
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...Schaefer, 32, multimillionaires. But what is striking about walking into the Blizzard North building in Menlo Park, Calif., is not the casualness of the offices, the cubicles strewn with toys or the 8-ft. red-and-black Diablo mannequin next to the receptionist--that's standard work-is-play, tech-firm vibe. Instead, what makes me stop and wonder is the feeling that I am revisiting my childhood...
...will it take a big shift to affect television's business model. Ads are sold based on demographics. Suppose only relatively well-off, younger, tech-savvy viewers--the kind advertisers crave--adapt to PVRs. Bernoff posits that if X-Files fans bypass all those pricey tech ads, such highly acclaimed, high-budget programs could migrate to pay cable, replaced by more America's Favorite Self-Immolations--cheap programming aimed at downscale audiences...
...need to shell out another $30 if you want a cradle for synching it with your PC or Macintosh. The "deluxe" unit is $249; with 8 MB of RAM, it has four times the memory of the basic and comes in five goofy high-tech colors...
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Creator David E. Kelley (Ally McBeal) is no stranger to provocative, zeitgeisty premises, and in theory this slick private-eye series is a Lewinsky-era doozy: privacy-invading, sexy investigations by sexy investigators using high-tech, extra-constitutional means. But he's done little more with it yet than find excuses to get his babe-licious P.I.s into halter tops and hooker outfits, a setup spiced up with Moonlighting-style banter between Gina Gershon and Paula Marshall. Gershon's sneering, sex-as-a-weapon swagger is an asset, but the product so far is predictable, sometimes amusing eye candy...