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Most people have never heard of the fourth largest software company in the world. That's because Autodesk, based in San Rafael, California, has amassed a quiet fortune by hawking its big-ticket computer-aided design product, AutoCAD, to a demanding elite: high-tech engineers, industrial designers and architects...

Author: /time Magazine | Title: TECH WATCH: Jan. 27, 1997 | 1/27/1997 | See Source »

...Texas capital of Austin, the hub of a section of the Lone Star State that is studded with 500 software companies and 1,000 high-tech manufacturers such as IBM and South Korea's Samsung. (The electronics giant broke ground last year on a $1.3 billion semiconductor plant with a Texas-size rodeo and hoedown.) Such employers are looking to hire 15,000 people this year, notably experienced programmers and top-level managers. Entry-level slots are also available: high school grads with some technical training can pull down $26,000 to $28,000 a year as technicians at semiconductor...

Author: /time Magazine | Title: WHERE THE JOBS ARE | 1/20/1997 | See Source »

...just two years, software employment has soared from 95,000 to 130,000 jobs in Massachusetts, a state that has suffered some serious high-tech busts in the past at now moribund places like Wang. Starting salaries, which ranged from the high 20s to the high 30s a year ago, now start in the high 30s and go up to $50,000 a year. "We have a wild market at the moment," says Joyce Plotkin, executive director of the Massachusetts Software Council, who predicts more double-digit employment growth over the next two years...

Author: /time Magazine | Title: WHERE THE JOBS ARE | 1/20/1997 | See Source »

Those cries have finally been heard. Last week's Consumer Electronics Show in Las Vegas marked the long-awaited public debut of the digital video disc, the (putative) New Tech Gadget of all New Tech Gadgets...

Author: /time Magazine | Title: THE NEXT GREAT GADGET | 1/20/1997 | See Source »

Beck says the low-tech nature of rap and folk is what initially attracted him. All rappers need, to paraphrase Where It's At, are two turntables and a microphone; all folk singers need is a guitar. "I always wanted to play music as a kid, play guitar, but it just seemed impossible to me," says Beck. "You turn on the radio, and they'd be playing, what, Huey Lewis or some superproduced '80s music. That music--it was so professional--there didn't seem any way to be able to do that...

Author: /time Magazine | Title: MUSIC: BECK TO THE FUTURE | 1/20/1997 | See Source »

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