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Word: technicolor (lookup in dictionary) (lookup stats)
Dates: during 1930-1939
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Usage:

...does differ-as Esther Blodgett is supposed to differ from her competitors-in essentials. Trenchantly directed by William Wellman who, with Robert Carson, conceived the story from which Carson, Dorothy Parker and Alan Campbell wrote the screen play, handsomely photographed in the Technicolor which its producer, David Oliver Selznick, is pioneering with increasingly fortunate results, it emerges as a brilliant, honest and unfailingly exciting picture which, in the welter of verbiage about Hollywood heretofore contributed by stage and screen, stands as the last word and the best...

Author: /time Magazine | Title: Cinema: The New Pictures: May 3, 1937 | 5/3/1937 | See Source »

...sanatorium to recover from the jitters; his fist fight with Niles's pressagent at Santa Anita race track, are related with superlative detachment. They lead up to the climactic scene in which sunset on the Pacific-a magnificent shot which is possibly the best individual justification of Technicolor yet seen on the screen-tempts Maine to an appropriately exhibitionistic suicide, leaving Esther to a Hollywood funeral in which an admirer steals her veil...

Author: /time Magazine | Title: Cinema: The New Pictures: May 3, 1937 | 5/3/1937 | See Source »

...picture itself is a simple pastoral of life in Ireland among thoroughbred horse breeders. Filmed entirely in technicolor, it presents a variety of picturesque scenes of the Irish countryside and comes to an exciting climax in the derby at Epsom Downs...

Author: By T. H. C., | Title: AT KEITH MEMORIAL | 3/13/1937 | See Source »

...gold medal for ''Distinguished Services to Advertising" was made to Alfred William Erickson. Until his death at 60 last November, "Eric" Erickson was chairman of the board, McCann-Erickson Inc., advertising agency; chairman of the board, Congoleum-Nairn, Inc., floor coverings; chairman of the executive committee, Technicolor, Inc.; member of the executive committee, Bon Ami Co. Leaving acknowledgments to her dead husband's partner, Henry K. McCann, Mrs. Erickson heard him praised as: the father of the commission basis upon which modern advertising agencies operate; one of the fathers of the American Association of Advertising Agencies...

Author: /time Magazine | Title: Business & Finance: Father of Advertising | 3/8/1937 | See Source »

From his Barrett association and his advertising activities he went on into Bon Ami, Technicolor, Boorum & Pease Co. But advertising remained his first love. In 1930, having then but his one office in Manhattan, he merged his agency with H. K. McCann Co., giving the new firm seven U. S. and three European offices, adding to the impressive list of Erickson accounts such majors as the Standard Oil group, California Packing, Zonite, Beech...

Author: /time Magazine | Title: Business & Finance: Father of Advertising | 3/8/1937 | See Source »

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