Word: technicolor
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Dates: during 1930-1939
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...Walter Wanger, who last week transferred his producing company from Paramount to United Artists, all have one color production on their current schedules; Pioneer Pictures, Inc. has four. Last week when The Trail of the Lonesome Pine broke records for an opening night at Manhattan's Paramount Theatre. Technicolor stock wriggled...
...public. It will produce, on United Artists' lot where Pioneer Pictures will also function, some half dozen films a year at an average of $500,000 each. First on the list is Little Lord Fauntleroy, with Freddie Bartholomew,* starting Nov. 15, to be followed by an effort in Technicolor. Producer Selznick plans to bring Author Somerset Maugham to Hollywood. Directors George Cukor and John Cromwell, Actor Ronald Colman are now under contract...
Gambling on the public's reaction to Becky Sharp at the world premiere of that all-color film at Manhattan's Music Hall last week, hundreds of Wall Streeters took a flier in Technicolor stock on the New York Curb. If John Hay ("Jock") Whitney's Pioneer Pictures, which control 15% of Technicolor, Inc., made an impressive splash with their $1,000,000 production, the black-&-white cinema industry might become as passe as the silent films, and Technicolor would stand as a very profitable colossus at the entrance to a new era in cinema production...
During the build-up for last week's opening, Technicolor stock had risen from the year's low of $11.63 in January to a high of $27. Last week Technicolor started strong, then fell off on profit-taking to $25. Wall Street brokers were in the crowd at the morning opening. That day Technicolor bounded up nearly a point. Said the Wall Street Journal: "Reaction to the color film appeared highly favorable." The catch was, however, what would the professional critics say? Excerpts from their opinions...
Confused, Technicolor abruptly sold off 35 points...