Word: technicolor
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Dates: during 1930-1939
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Bride in 1931. Jock Whitney's literary cronies are Donald Ogden Stewart and Robert Benchley, who spend most of their time in Hollywood. In Hollywood, Jock Whitney met RKO's production chief, Merian Caldwell Cooper, who talked enthusiastically about Technicolor as the next great revolution in the cinema industry. Color was the incentive Jock Whitney needed. He and his cousin bought 15%-about $1,000,000 worth-of Technicolor Inc., organized Pioneer to make color films for RKO release...
...first to carry the title of ''color director," which may soon become a familiar and important one in the Hollywood hierarchy. He was Robert Edmond Jones, famed Manhattan scenic designer, who arranged sets and worked out color schemes for both La Cucaracha and Becky Sharp. In 1930, Technicolor cameras had used two negatives, one to record reds and yellows, the other to record blues and greens. The chief faults in this process were that it blurred all outlines, failed to register either pure blue or pure yellow and had a range limited to garish greens and oranges...
...rejuvenation which the Spring sunshine pours into the blood of most of us, there are two Spring idylls awaiting you at the University this week. Fond memories will return to those who have read "The Little Colonel Series" when they see Shirley Temple, embellished by the added attractions of technicolor, winning her way into the heart of Dixie. Dixie, personified in the inimitable characterization of Lionel Barrymore as the ole Colonel, naturally hates all damyankees. You can imagine the state of his emotions when he learns that his daughter, the apple of his eye, has married one of the critters...
...sings the same manner of songs, and as before myriads of luscious girls are whisked past the camera's lens in baffling geometric designs. If you liked these elements before you will probably like them again. As an extra special treat the final sequence is produced in gay Technicolor and handled as well as any of the color experiments we have seen...
...Whitney estate, heirs had to pay state taxes of $9,513,000. Principal beneficiaries were his widow Sculptress Gertrude Vanderbilt Whitney; his daughters (Mrs. Flora Whitney Miller and Mrs. Barbara Whitney Henry); his son Cornelius Vanderbilt ("Sonny") Whitney who got the largest share and is currently active in aviation, technicolor movies and other businesses...