Word: technicolor
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Dates: during 1930-1939
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...young men who like horses better than hogs were especially pleased by Three Little Pigs. The process that made the porkers pink was Technicolor and the two pleased young men were the cousins John Hay ("Jock") Whitney and Cornelius Vanderbilt ("Sonny") Whitney, who last week announced that they had bought a substantial share of Technicolor Motion Picture Corp. They also announced they were forming a production company. Pioneer Pictures, with Cousin Jock for president, to make feature-length colored films...
...subject in Hollywood for the last 20 years, still engages the attention of cinema engineers though most major producers are skeptical about using it except on rare occasions. From du Pont and M. I. T. engineers is soon expected an announcement that may revolutionize color pictures. Whether or not Technicolor's "three-component"' method is sufficiently perfect to make as good pictures of real people as it does of cartoons, whether it will be sufficiently appealing to make up for its expense, are two of the questions which Hollywood will be glad to have answered by the Whitney...
Like Whoopee, his most recent picture, Palmy Days (produced by Samuel Goldwyn) is in musicomedy form though not in technicolor. The setting is a baking factory with a gymnasium on the roof. Here the comely girls who work in the factory are seen going through body-building exercises which they do not seem to need. Cantor, stooge for a fortune teller who has hoodwinked the factory owner, takes charge of the plant as efficiency expert. He proves his efficiency by showing the owner how to make a funny noise, by putting on a floorshow at the bakery's lunch...
Bright Lights (First National). Made a year ago, Bright Lights was put on the shelf, presumably because too many other pictures just like it were being released. Unfortunately, seasoning has only helped to shelve it permanently. Its backstage plot, its industriously plugged songs, its imperfect sound-recording, its imperfect technicolor, already are relics of a dead past in picture making. Dorothy Mackaill is good looking and Frank Fay fairly funny. The plot-a show girl who is about to marry a millionaire when her past, in the person of Noah Beery, turns up and threatens her happiness-is good enough...
Song of the Flame (First National). Technicolor, elaborate staging, good Gershwin tunes and 5,000 voices have been assembled in this reproduction of a Broadway operetta. Bernice Claire is supposed to be a sort of Russian Joan of Arc; you are led to believe that the theme song she sings brings about the Revolution. It is extravagantly unreal, entirely out of the tradition of naturalistic cinema. Audiences who like operetta and audiences in the country who have never had much chance to decide whether they like it or not may find Song of the Flame to their taste. Others...