Word: technicolor
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Dates: during 1930-1939
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...actual mechanics of the production, all credit is due; done throughout with technicolor and the vitaphone, it is undoubtedly an achievement, and sets a high-water mark in sound-photography which will endure for a brief space at least. Sound and color effects alike leave nothing to be desired. Although a masquerade Ball which is introduced toward the end of the performance seems a needless display of fire-works, as a whole the elaborate scenes are admirably controlled throughout by the able hand of the director, Ludwig Berger. Incidentally, he also shows considerable skill in avoiding the artificial introduction...
...will complain of the 30 seconds of Miss Miller's weeping, her giggling, and that she is no actress, but as she is continually dancing or singing it matters little and of Alexander Gray's unconvincing "rich young clubman" part; but a chance to see the gorgeous sets in Technicolor, and the really excellent dancing and singing by Miss Miller to catchy music shouldn't be turned down...
...Technicolor has been used with more or less success since 1922. Because it costs more per foot than black-and-white-films, producers formerly did not try it much. Last year the vogue of the experimental and obviously unperfected sound-device taught them that experiments could be profitable. Warner Brothers made the first all-Technicolor all-talking picture-On with the Show. Others followed. Technicolor, Inc. began to do a big business...
...Technicolor is the trade name of a process invented by Dr. Herbert Thomas Kalmus, onetime (1913-15) professor of electro-chemistry and metallurgy at Massachusetts Institute of Technology, now president of a $35,000,000 corporation. Dr. Kalmus built his first camera ten years ago. It took 15 months to build and cost $120,000. Technicolor cameras are cheaper now, but there are not many of them available ; a year ago there were only eight in the world. Technicolor, Inc. owns exclusive rights to its process - not the best process yet discovered for taking pictures in color, but the only...
...Irving Berlin, with three others, the music. It is a dull, shaky graph of a department store employe's rise to theatrical fame. Mary Eaton's pretty legs support a corner of the plot, which sags whenever legs are not enough. Rudy Vallée and a technicolor ballet have been worked in for specialties. Best shot: Eddie Cantor in an old act from the Ziegfeld Follies...