Word: technicolor
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Dates: during 1950-1959
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...most promising talent on TV. Cagily, they have begun to use TV to plug their pictures. The cinemoguls insist that the gregarious instinct will keep people herding together in theaters, regardless of the lure in the living room. They also point out that the cinema can offer Technicolor and airconditioning, and they are pushing work on another come-on: three-dimensional movies...
...fugitives from justice. Before they can get away to square their debt to society, Massey maltreats not only most of the cast but also some lines from Shakespeare, whose Richard III he idolizes and emulates. In the end, the screen fills up with enough blood-splotched corpses (in Technicolor) to make Richard III look like a Quaker. By that time. Bar ricade has long since done itself to death...
...thing, the soundtrack of the movie, which has been making the rounds for about 10 years, is not what it ought to be, or even what it once was. For another thing, the technicolor, which is supposed to evoke the fairy tale atmosphere of faraway Japan, only makes the picture look like a collection of colored postcards. And Kenny Baker plays Nanki-Poo, the wandering minstrell, as if he were an Irish Tenor. Apparently some one forgot to tell him that he was not singing for Jack Benny...
...Outriders (MGM) is a horse opera with a Civil War overture and some of the prettiest scenery that Technicolor has ever coaxed out of the wide West. Three rebels (Joel McCrea, Barry Sullivan, James Whitmore) escape from...
...Geer tube was anywhere near perfect. But when & if perfected, the tube, Geer said, would make it easy to 1) convert existing TV sets to color, and 2) manufacture color television sets for less than the current prices of black & white receivers. The day after all this optimistic talk, Technicolor stock jumped 3¼ points...