Word: technicolor
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...Bobo is another movie in which Peter Sellers' comic gifts lose out to Technicolor. A comedian is not an object to be photographed from all angles like a fancy be-ribboned package. That fact escapes Robert Parrish, the director. Since he can't quite make Sellers a thing of beauty, he places him in a whirl of chi-chi clothes and Spanish opulence, occasionally adding a flamenco dancer. In case Sellers still sticks out as a funny man, Parrish drowns him in Exodus sound...
...developed a stereotype of the cinema dancer that endured for more than a decade: an ordinary chap in sports shirt, ballooning slacks and white socks (to draw attention to his feet). His style was virile, breezy, and charged with a lusty bravura, whether he was splashing through a Technicolor rainstorm, kicking up his heels beneath the Eiffel Tower, or skittering across Manhattan stoops in his Navy whites. Though his singing voice sounded like someone gargling pebbles, he projected an easy grace and wit that made him the most sought-after song-and-dance man in Hollywood...
...years later, Writer-Director Blake Edwards has resurrected the hero of his finest half-hours. Trading up from TV to a wide screen and Technicolor is not the only change he has made. Regular Gunn Moll Lola Albright, who played Edie, and Herschel Bernardi, as Lieut. Jacoby, are gone, and by the finale, Mother's joint has become a discotheque. But the music is still by Mancini, and Craig Stevens retains his dry-ice delivery and his Gary Grant composure even in this preposterously plotted pursuit of a villain who killed one of Gunn's gangster friends...
Schick and another of Frawley's companies, Technicolor, Inc., often take two or three full-page ads in MRA publications such as the magazine Pace and various explanatory paperbacks. There is even a tie-in deal with Schick razors if you buy the Sing-Out record...
...kids, if you act now, you can thrill to the widescreen, Technicolor destruction of the Nazi fuel depot as millions of gallons of burning petrol light up the sky. There hasn't been so much oil on the screen since the last closeup of Elvis Presley's hair...