Word: technicoloration
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Dates: during 1940-1949
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...Hollywood, Technicolor is a magic word. On movie marquees, it automatically increases the gross of a film as much as 25%. But during the booming war years the word was not so magical to Technicolor, Inc. Hampered by strikes and shortages, its earnings were just soso...
Last week, Technicolor, Inc. proudly announced that the old magic was finally working for it too. In its annual report, the company reported record net profits of $1,422,752 in 1947, more than three times those of 1946. What was even better, Technicolor was booked up solid for at least a year, even though it is expanding production...
...Technicolor's success was a typical Hollywood one-man show, by dour, dignified Dr. (of physics) Herbert T. Kalmus, 66, who plays table tennis, wears dark worsted suits, and keeps pretty much to himself...
...Toiled Horses. The co-inventor, developer, majority stockholder and president of Technicolor, Kalmus is a graduate of Massachusetts Institute of Technology (after which Technicolor was named). He was a professor for several years before he got interested in color photography. With two other M.I.T. graduates, he worked-out a crude color method in 1914, bought out his discouraged partners soon after...
Kalmus changed his process for his next picture, Toll of the Sea (1922). It was the first to use Technicolor's present process (in which no filters are used but special dyes are added to the film). It grossed some $250,000, of which Technicolor got more than half, and it sent Kalmus to Hollywood. When Jack Warner grossed $3,500,000 with his Technicolored Gold Diggers of Broadway in 1929, Technicolor hit the big time...