Word: technicoloration
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Dates: during 1940-1949
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Slnbad the Sailor (RKO Radio) is an old-fashioned Arabian Nights charade. It has pretty Technicolor, fancy dress and a busy, fairly stilted plot that chases itself with too little humor through pirate ships and sultans' palaces. Very young moviegoers will doubtless eat it up. Oldsters who have already taken this romantically oriental tour time & again will not be surprised when the hero (Douglas Fairbanks Jr.), with a perfectly straight face, addresses the heroine (Maureen O'Hara) as "Ah, Burning Bright. . . O Woman of the Roses...
Selznick was first "surprised," then "upset" at the complaints. He had Johnston office approval before releasing the picture, had not shown it to the Legion of Decency only because a Technicolor strike had delayed prints of it until too late. Moreover, the film had not yet been distributed nationally. Selznick murmured that there might be some revisions. But an extended ban by the Catholic Church would mean plenty of trouble. Duel, already expensively delayed, could not be held up and revised if it was to gross the $20,000,000 that Selznick expected...
When Twentieth Century Fox decided to put out a technicolor period piece about the trials of a working girl in Boston in the Seventies, they apparently thumbed through the Joe Miller index and looked up all the standard japes about the Hub city. Into this essentially fine musical comedy idea they threw Betty Grable and Dick Haymes and proceeded to develop that peculiar mixture of maudlin sentiment and half-hearted satire that passes for musical comedy on the screen. The result, which was supposed to send Bostonians hustling to their desks to write indignant letters to the local papers...
...Yearling. An expensive and elaborate version, in eye-popping Technicolor, of Marjorie Kinnan Rawlings' simple yarn about the Florida scrub country (TIME...
Somehow, something went slightly awry when the rich, omnipotent moviemakers moved millions of dollars' worth of Technicolor equipment into the simple lives of the simple Baxter family. The Florida sky is a shade too breathtakingly blue and the piercing green palm fronds are arranged into self-consciously composed landscapes; even the dusty good earth is downright gorgeous...