Word: technicoloration
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Dates: during 1940-1949
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Three Little Girls in Blue--A big technicolor musical, featuring June Haver, Vivian Blaine, and Vera-Ellen, at the Metropolitan Thursday...
...Technicolor biography of Al Jolson, with all the nostalgic music plugged in, might easily have turned out to be an unpalatable mixture of chestnuts and corn. This movie succeeds in blending the inevitable flavors so smoothly that very young cinemagoers who never heard Jolson -and oldsters who were never enthusiastic about him-may now understand why he was one of America's favorite entertainers during the frenzied...
...bathing suit in "Easy to Wed." Nor is it a jolt when ahs and ohs and girlish sighs accompany the first appearance of Van Johnson and reoccur at unpredictable moments throughout. The big surprise is that the story itself, far from being a B plot dressed up in technicolor, abounds in first-rate humour and develops with steady interest to the madcap climax...
British catalogues are quite complete, with listings of most minor works and rare, hard-to-sell large sets such as Purcell's great opera. "Dido and Aeneas." With less spent on advertising and technicolor album covers, the British customer gets more for his money in finer records. We can only hope that the American industry will once again set its sights on the target of better records and will turn towards quality when it has sated its appetite for huge profits. It would be refreshing again to have music for music's sake the rule in the platter business...
Connoisseurs of good tunes, however, and members of the Jeanne Crain cult, will find ample compensation for the vagaries of the story as well as for the uninteresting technicolor, the bad dialogue, and Corned Wilde's French accent. "All Through The Day" and "In Love In Vain" Eave been popular for weeks now, and better yet is "Cinderella Sue," a number which Avon Lang makes worth the venerated price of admission. As for Miss Crain, she is as unaffected and pleasant as she is easy on the eyes, despite the uninspired company of such experienced Fox low standard bearers...