Word: technicoloration
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Dates: during 1940-1949
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Henry V. Laurence Olivier's Technicolor production turns Shakespeare's play into a handsome, stirring film (TIME, April...
...process which could produce "rushes" (unedited film) in color film 24 hours after it was taken and at a cost of only 20 to 25% more than black & white film. Moreover, the movies could be taken with ordinary film cameras and with black & white film plus special filters. Technicolor needed about four days to print rushes, needed special cameras and technicians to handle them, thus cost some 40% more than black & white. True, Cinecolor had only two colors, thus could not mix all shades. Technicolor, with its three colors, had a complete palette. Artistically Technicolor was far superior...
...sleeper" (surprise hit) of the year. Result: Cinecolor is now booked solid until July 1947, expects to make its first profit this year, about $200,000 net. By the end of next year, Cinecolor expects to be printing 100 million feet of film a year, about half Technicolor's normal production. It also expects to turn out three-color films, with a new simplified process of its own, to compete with Technicolor...
Canyon Passage. Ripsnorting Technicolor escape into the Old West, with Dana Andrews, Susan Hayward and Hoagy Carmichael ballads (TIME...
Smoky. The Will James story in Technicolor, starring Fred MacMurray and a beautiful black horse (TIME, July...