Word: technicoloration
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Dates: during 1940-1949
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Color photography was not new (books had been written on it in 1855). But only one company, Technicolor Inc., had produced it successfully for the movies. Now Technicolor had a virtual monopoly of A pictures. This fact did not discourage Loss. Technicolor was booked solid (about 30 feature pictures a year, plus shorts), and it was turning business away. There seemed to be room for Cinecolor...
Henry V--at the Esquire--All you've heard and more; a sensational script, superb acting and direction by Olivier and company, the best settings and music in screen history, and technicolor at no extra charge. You'll like it, so throw away your prejudices...
This long, dull, maddeningly unmotivated story wastes the hard-working actors, famed Director Frank Borzage (Seventh Heaven, Farewell to Arms), the Technicolor, the dressy sets. Only item worth the expense: the brilliant piano playing on the sound track by Artur Rubinstein, who was paid $85,000-a whopping price, even in Hollywood, for a musical background...
Canyon Passage. Ripsnorting Technicolor escape into the Old West (TIME...
Smoky. Expert Technicolor treatment of the Will James story, starring Fred MacMurray and a piece of beautiful black horseflesh (TIME, July...