Word: technicoloration
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Dates: during 1940-1949
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...lines, the lack of antiquarian culture-clogging. Especially as spoken by Olivier, the lines constantly combine the power of prose and the glory of poetry. Photographic per spectives are shallow, as in medieval paint ing. Most depths end in two-dimensional backdrops. Often as not, the brilliant Technicolor is deliberately anti-natural istic. Voice, word, gesture, human beings, their bearing and costumes retain their dramatic salience and sovereignty. The result is a new cinema style...
...most inspired sequence in the film. Olivier opens it with a crepuscular shot of the doomed and exhausted English as they withdraw along a sunset stream to encamp for the night. This shot was made at dawn, at Denham (a miniature British Hollywood) against the shuddering objection of the Technicolor expert. It is one of many things that Olivier and Cameraman Robert Krasker did with color which Technicolor tradition says must not or cannot be done...
...ever-loving cousin. We are confident he will not only be the first to popularize the atom, but will do the job in radiant Technicolor...
Leafing through its 124 expensive pages, readers might well feel that Curtis had labored to bring forth (at 50? a copy) a monthly Technicolor mouse. There were tricky layouts, eye-filling maps and charts, 33 editorial pages in color...
Said one British doctor, as reported in the New Statesman and Nation: "I've had to stop putting American magazines in my waiting room. Their Technicolor food advertisements upset my patients, whose food is so monochromatic...